1. Wrap up your summer marketing before jumping into holiday marketing planning mode.
This past Labor Day weekend was the unofficial end of summer, and this is the perfect opportunity to close out summer marketing and prime your email list for the fall and holiday marketing season. Use your email as a resource, and not just a sales pitch; give readers tips for final lawn and garden care, HVAC maintenance, fall vehicle maintenance, etc.
3. Get creative.
Use email to announce your autumn and holiday plans, to remind people about important dates and deadlines, and start getting your contacts ready to buy.
4. Don’t do too much, too soon.
Don’t overwhelm people with too many promotions early in the season. Instead, target your audience with relevant offers when they’re actually ready to shop. Constant Contact has a great coupon feature to help you create attractive offers.
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