Author Archives: demarco

Do You have a Marketing Plan to Start the Summer Strong?

Many businesses focus on Memorial Day promotions, but June holidays also offer a number of opportunities for interesting promotions:
6 D-Day – A day for your business to honor active duty and retired military.
8 Best Friends Day – Give your audience a reason to bring their BFF to your business.
14 Flag Day – Fly an American Flag and offer free flag pins to customers. Restaurants andFather and daughter bakeries could offer flag-themed desserts.
20 Father’s Day – Lots of opportunities here for restaurants and retailers. And this year you can even take Dad out to a ball game!
20 Summer Solstice – The longest day of the year and the first day of summer! Encourage outdoor activities like picnics, backyard barbeques, winery tours, visits to theme parks and perhaps a zip-lining adventure!
21 International Yoga Day – This is a natural for yoga studios and places that sell yoga gear!

Emails are the best way to promote whatever specials your business is offering!

Ever notice how many emails you get from restaurants on Thursdays or before a big sporting event?
A whopping 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)
If you’d like help with your email or social media marketing, contact us! [email protected], 301-514-1102.
We’re a Constant Contact Solutions Provider. Click this link and you can try Constant Contact FREE for 60 days!

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Fun ideas to spice up your October marketing

Fall isn’t just about pumpkin spice lattes!  October has a lot of holidays that can be used in your fall marketing!

The first day of October is International Coffee Day.  Yes, it really is a thing! If you’re a coffee shop it’s a great day to promote.  If not, you could celebrate by having a staff person hand out socially-distanced cups of coffee.

October 5 is “Do Something Nice Day.”  Don’t we all need more of that?!   It could be as simple as sending a card, an email or making  a phone call to your customers or clients.

October 5 is also World Teacher’s Day.  Held annually on 5 October since 1994, World Teachers‘ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. Show teachers extra love by offering them special discounts at restaurants, shops, services, etc.  Parents around the world surely value teachers more now than ever.

The first week of October is also Get Organized Week.  During that week you could plan your holiday marketing schedule, and don’t forget Small Business Saturday scrunched in there between Black Friday and Cyber Monday!

October 1- 7 is also Customer Service Week.  Remind your customers that your business is open, and what you’re doing to protect your employees and customers.  If you’re an in-person business, you might offer a bottle of water or some type of pre-packaged treat or giveaway.

National Dessert Day hits on October 14 – a perfect time for restaurants, coffee shops, grocery stores and cupcake shops to offer specials!

As if the desserts weren’t fattening enough, on October 17 we have – wait for it – National Pasta Day!  Restaurants and grocery stores can have a field day with that one!

Make a Difference Day is October 24, and it’s a good time to highlight the good deeds your business and employees do in the community.  Use photos on social media, signage, your website, emails to customers and clients to build good will around your business.

And finally, of course Halloween on October 31! But what will Halloween look like in a pandemic?  Here are a few ideas.

Finally, a tip from Constant Contact – 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)

If you’d like help with your email marketing, social media marketing, contact us! [email protected], 301-514-1102.

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Nine incredible ways writing by hand benefits our bodies and brains

I found this article about writing by hand in the Small Biz Bulletin published by the Governor’s Office of Small Minority & Women’s Business Affairs. I found it fascinating and wanted to share it.  I frequently take notes by hand and it’s true that I remember more than when I take them on my computer!

Read on!

Computers have changed the way we do just about everything, including participating in meetings, training programs, and networking events. In the wave of the COVID-19 pandemic, as you sit in front of your computer, be sure to have pen and paper at the ready. Taking notes by hand offers some brain-friendly advantages. It connects you to the words and allows your brain to focus on them, understand them, and learn from them. Check out this great article with nine benefits of writing by hand.

9 Incredible Ways Writing by Hand Benefits Our Bodies and Brains

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Social media & the coronavirus

With everyone who can work from home now doing so, you may have a little more time to spend promoting your business on social media.

But what to post about and on what platforms?

Certainly let your clients know the status of your business. For example, for Little Sparkie Electric we posted on Facebook that they are an essential business, and will be available for commercial and residential services as needed.

For another client, Custom Imprints, we also sent out an e-newsletter advising customers that they’re open and available for orders, but people must first call for an appointment to pick up orders..

As for the latest studies on which social media platforms are most popular now, and who is using them, click here.

Wait – is Twitter dying? (No, but it’s much less important than Facebook!)

Instead of posting images of the ghastly-looking coronavirus, post photos of yourself hard at work.  Explain how your business is continuing to serve customers, even at a distance.  Talk about how employees are involved with helping nonprofits in the community.

My next post will be full of suggestions for giving your website a thorough check-up!

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The Complete Evolution of Blogging

Can you guess who wrote the first blog post and when?  It was written by a fellow named Justin

Hall back in 1994. His blog, http://links.net, was a collection of links from around the internet that he found interesting, with his commentary on why he found them interesting and other tidbits. His blog is still alive at http://links.net/

As you can see by the graphic created by BroadbandSearch.net, a lot has changed in the decades since Justin’s first musings.  Here’s a guest blog  from them about the evolution of blogging. 

About blogging

 

 

 

 

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