Author Archives: demarco

Nine incredible ways writing by hand benefits our bodies and brains

I found this article about writing by hand in the Small Biz Bulletin published by the Governor’s Office of Small Minority & Women’s Business Affairs. I found it fascinating and wanted to share it.  I frequently take notes by hand and it’s true that I remember more than when I take them on my computer!

Read on!

Computers have changed the way we do just about everything, including participating in meetings, training programs, and networking events. In the wave of the COVID-19 pandemic, as you sit in front of your computer, be sure to have pen and paper at the ready. Taking notes by hand offers some brain-friendly advantages. It connects you to the words and allows your brain to focus on them, understand them, and learn from them. Check out this great article with nine benefits of writing by hand.

9 Incredible Ways Writing by Hand Benefits Our Bodies and Brains

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Social media & the coronavirus

With everyone who can work from home now doing so, you may have a little more time to spend promoting your business on social media.

But what to post about and on what platforms?

Certainly let your clients know the status of your business. For example, for Little Sparkie Electric we posted on Facebook that they are an essential business, and will be available for commercial and residential services as needed.

For another client, Custom Imprints, we also sent out an e-newsletter advising customers that they’re open and available for orders, but people must first call for an appointment to pick up orders..

As for the latest studies on which social media platforms are most popular now, and who is using them, click here.

Wait – is Twitter dying? (No, but it’s much less important than Facebook!)

Instead of posting images of the ghastly-looking coronavirus, post photos of yourself hard at work.  Explain how your business is continuing to serve customers, even at a distance.  Talk about how employees are involved with helping nonprofits in the community.

My next post will be full of suggestions for giving your website a thorough check-up!

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The Complete Evolution of Blogging

Can you guess who wrote the first blog post and when?  It was written by a fellow named Justin

Hall back in 1994. His blog,, was a collection of links from around the internet that he found interesting, with his commentary on why he found them interesting and other tidbits. His blog is still alive at

As you can see by the graphic created by, a lot has changed in the decades since Justin’s first musings.  Here’s a guest blog  from them about the evolution of blogging. 

About blogging





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Is that pile of business cards on your desk haunting you?

You know you should do something with them…follow-up…put them into a database.. SOMETHING!
That’s where we can help. We’ll take that pile of cards and enter them into an excel spreadsheet. From there, you can upload them into your database, your e-newsletter mailing list, or your Facebook page!
Interested in more information? Click here.

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Timing is crucial when sending e-newsletters!

Constant Contact recently updated its general trends chart of email marketingthe best times to send your e-newsletters. The send times in the chart below are general industry guidelines.

As of October 2018 to December 2018:

Business Type Day of Week Time of Highest Open Rate (Local Time)
Accommodations (e.g., hotel, inn, B&B, campgrounds) Monday 4:00 p.m.
Accountant Tuesday 8:00 p.m.
Animal Services Thursday 12:00 a.m.
Art, Culture, Entertainment (e.g., galleries, museums, musicians, theatre, film, crafts) Tuesday 8:00 p.m.
Automotive Services Wednesday 8:00 p.m.
Child Care Services Monday 6:00 p.m.
Civic/Social Membership (e.g., associations, chambers, clubs) Monday 8:00 p.m.
Consultant, Training (e.g., marketing, management) Friday 2:00 a.m.
Education – Primary/Secondary (e.g., elementary, middle, and high schools) Monday 3:00 p.m.
Education – Higher Education (e.g., colleges, universities, trade schools) Tuesday 8:00 p.m.
Financial Advisor Tuesday 8:00 p.m.
Fitness Center, Recreation (e.g., yoga studio, bowling alley, gym) Sunday 10:00 p.m.
Fitness/Nutritional Services (e.g., personal trainer, wellness coach) Sunday 8:00 p.m.
Government Agency or Services Wednesday 8:00 p.m.
Health & Social Services (e.g., hospital, elder care, adoption services) Monday 4:00 p.m.
Health Professional (e.g., physician, dentist, chiropractor) Wednesday 9:00 p.m.
Home & Building Services (e.g., construction, HVAC, landscaping, design) Wednesday 8:00 p.m.
Insurance Tuesday 6:00 p.m.
Legal Services Tuesday 4:00 p.m.
Manufacturing and Distribution Wednesday 6:00 p.m.
Marketing, Advertising, Public Relations Tuesday 4:00 p.m.
Other Monday 4:00 p.m.
Other – Non-profit Wednesday 3:00 p.m.
Personal Services (e.g., dry cleaning, photography, housekeeping) Monday 9:00 p.m.
Professional Services Tuesday 3:00 p.m.
Publishing Monday 3:00 p.m.
Real Estate Wednesday 9:00 p.m.
Religious Organization Tuesday 9:00 p.m.
Restaurant, Bar, Cafe, Caterer Tuesday 10:00 p.m.
Retail (e.g., brick and mortar and online) Wednesday 1:00 a.m.
Salon, Spa, Barber (e.g., nails, tanning) Wednesday 1:00 a.m.
Technology (e.g., web developer) Tuesday 4:00 p.m
Transportation Monday 7:00 p.m.
Travel and Tourism (e.g., limo driver, tour guide, reservations) Monday 4:00 p.m.

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