Thanksgiving is the most prominent holiday in November, but there are a few others that you can use in creative ways to engage your customers and clients during this holiday season!
November 11 – Veterans Day
Veterans Day honors all who have served our country in war or peace — dead or alive — although it’s largely intended to thank living veterans for their sacrifices. Use your enail and social media posts to thank all veterans for their service, and add a coupon to your e-newsletter that offers a special discount to veterans on that day or throughout the week!
November 13 – World Kindness Day
On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness, either as individuals or as organizations.
Tie your business to this day by promoting your dedication to a better world and donating a percentage of your sales to a local nonprofit. Promote your special donation in your e-newsletter and on social media.
November 22 – Thanksgiving
Send a goodwill message to your contacts to thank them for being loyal customers and supporting your small business. Express your appreciation for them being a part of your community by emailing an exclusive offer for your contact list.
November 23 – Black Friday
Send targeted emails with offers just for clients and customers. For retail stores, this could include perks like Black Friday sneak peaks (a look at merchandise that’ll be on sale or a bonus discount for being a valued customer. For service companies, it could be a discount on an HVAC service, such as a tune-up. An electrician might offer a discount on a home or business electrical safety inspection. You could also segment your list, and offer an even better deal to customers you haven’t seen for a while.
November 24 – Small Business Saturday
The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how you created your small business or how your family celebrates the holidays.
Follow this link for many more small business holiday marketing ideas. http://bit.ly/2D70eAN
November 26 – Cyber Monday
Cyber Monday 2017 was the largest single day of online shopping in U.S. history, according to CNBC. Digital transactions totaled $16.9 billion, an increase of 16.8% from the year before. And, millennials have become the biggest spenders during the holiday weekend, spending over $400 per person.
Think of Cyber Monday as a digital rush for your website: You might not be able to see the traffic come through your door, but your online shop better be able to handle it!
Your customers or clients will be bombarded with promotions and deals, so you need to compete by making sure you create and follow a social media editorial calendar to ensure that your customers know about your deals!
Here are several other ideas for engaging your customers and clients:
- Give them something of value: Use social media and your e-newsletter to ask your followers to post about your company and/or products and services using a hashtag you’ve created for your Cyber Monday promotion. Make sure your offering is something of real value.
- Cross-promote with other small businesses and nonprofits — Say you’re a wine shop in downtown Frederick. Perhaps you could team up with a specialty food store to offer special gift baskets. Or perhaps shoppers at your retail store could get a discount coupon to another retailer – or a florist or chocolate shop. You could cross-promote in your respective newsletters and social media sites!
Would you like to brainstorm with Marketing @ Work on possible ideas for your business? Give us a call at 301-696-8886 and we’ll set up a free 45 minute session! That’s our November holiday offer!
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