Category Archives: e-newsletters

Fun ideas to spice up your October marketing

Fall isn’t just about pumpkin spice lattes!  October has a lot of holidays that can be used in your fall marketing!

The first day of October is International Coffee Day.  Yes, it really is a thing! If you’re a coffee shop it’s a great day to promote.  If not, you could celebrate by having a staff person hand out socially-distanced cups of coffee.

October 5 is “Do Something Nice Day.”  Don’t we all need more of that?!   It could be as simple as sending a card, an email or making  a phone call to your customers or clients.

October 5 is also World Teacher’s Day.  Held annually on 5 October since 1994, World Teachers‘ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. Show teachers extra love by offering them special discounts at restaurants, shops, services, etc.  Parents around the world surely value teachers more now than ever.

The first week of October is also Get Organized Week.  During that week you could plan your holiday marketing schedule, and don’t forget Small Business Saturday scrunched in there between Black Friday and Cyber Monday!

October 1- 7 is also Customer Service Week.  Remind your customers that your business is open, and what you’re doing to protect your employees and customers.  If you’re an in-person business, you might offer a bottle of water or some type of pre-packaged treat or giveaway.

National Dessert Day hits on October 14 – a perfect time for restaurants, coffee shops, grocery stores and cupcake shops to offer specials!

As if the desserts weren’t fattening enough, on October 17 we have – wait for it – National Pasta Day!  Restaurants and grocery stores can have a field day with that one!

Make a Difference Day is October 24, and it’s a good time to highlight the good deeds your business and employees do in the community.  Use photos on social media, signage, your website, emails to customers and clients to build good will around your business.

And finally, of course Halloween on October 31! But what will Halloween look like in a pandemic?  Here are a few ideas.

Finally, a tip from Constant Contact – 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)

If you’d like help with your email marketing, social media marketing, contact us! [email protected], 301-514-1102.

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Is that pile of business cards on your desk haunting you?

You know you should do something with them…follow-up…put them into a database.. SOMETHING!
That’s where we can help. We’ll take that pile of cards and enter them into an excel spreadsheet. From there, you can upload them into your database, your e-newsletter mailing list, or your Facebook page!
Interested in more information? Click here.

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Timing is crucial when sending e-newsletters!

Constant Contact recently updated its general trends chart of email marketingthe best times to send your e-newsletters. The send times in the chart below are general industry guidelines.

As of October 2018 to December 2018:

Business Type Day of Week Time of Highest Open Rate (Local Time)
Accommodations (e.g., hotel, inn, B&B, campgrounds) Monday 4:00 p.m.
Accountant Tuesday 8:00 p.m.
Animal Services Thursday 12:00 a.m.
Art, Culture, Entertainment (e.g., galleries, museums, musicians, theatre, film, crafts) Tuesday 8:00 p.m.
Automotive Services Wednesday 8:00 p.m.
Child Care Services Monday 6:00 p.m.
Civic/Social Membership (e.g., associations, chambers, clubs) Monday 8:00 p.m.
Consultant, Training (e.g., marketing, management) Friday 2:00 a.m.
Education – Primary/Secondary (e.g., elementary, middle, and high schools) Monday 3:00 p.m.
Education – Higher Education (e.g., colleges, universities, trade schools) Tuesday 8:00 p.m.
Financial Advisor Tuesday 8:00 p.m.
Fitness Center, Recreation (e.g., yoga studio, bowling alley, gym) Sunday 10:00 p.m.
Fitness/Nutritional Services (e.g., personal trainer, wellness coach) Sunday 8:00 p.m.
Government Agency or Services Wednesday 8:00 p.m.
Health & Social Services (e.g., hospital, elder care, adoption services) Monday 4:00 p.m.
Health Professional (e.g., physician, dentist, chiropractor) Wednesday 9:00 p.m.
Home & Building Services (e.g., construction, HVAC, landscaping, design) Wednesday 8:00 p.m.
Insurance Tuesday 6:00 p.m.
Legal Services Tuesday 4:00 p.m.
Manufacturing and Distribution Wednesday 6:00 p.m.
Marketing, Advertising, Public Relations Tuesday 4:00 p.m.
Other Monday 4:00 p.m.
Other – Non-profit Wednesday 3:00 p.m.
Personal Services (e.g., dry cleaning, photography, housekeeping) Monday 9:00 p.m.
Professional Services Tuesday 3:00 p.m.
Publishing Monday 3:00 p.m.
Real Estate Wednesday 9:00 p.m.
Religious Organization Tuesday 9:00 p.m.
Restaurant, Bar, Cafe, Caterer Tuesday 10:00 p.m.
Retail (e.g., brick and mortar and online) Wednesday 1:00 a.m.
Salon, Spa, Barber (e.g., nails, tanning) Wednesday 1:00 a.m.
Technology (e.g., web developer) Tuesday 4:00 p.m
Transportation Monday 7:00 p.m.
Travel and Tourism (e.g., limo driver, tour guide, reservations) Monday 4:00 p.m.

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What happens in 15 years of marketing ?

In this age of slam-bam, rapidly accelerating changes – a LOT!

Back in 2004, I stepped away from the corporate marketing world to launch my own agency. One of the first things I did was to create a four-color, four- page newsletter to showcase my services.  I had no website.  Not that websites weren’t a thing back then, but most small businesses didn’t have them.

And search engines?  Do you remember Ask Jeeves, Yahoo Search and MSN Old search engineSearch? Google wasn’t yet on the radar of consumers.

All of my work was print – postcards, brochures, ads, etc., and I teamed up with the extremely talented Mary Ann Beane, who continues to do amazing work for M @ W.

And social media? Look at this little gem from the archives:

“Facebook is the second largest social network on the web, behind MySpaceonly MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base.”*

And how about email newsletters – those gems we need to keep “cleaning out” of our inboxes?

The first electronic mail was sent in 1971 by Ray Tomlinson, a programmer working on applications for MIT’s Arpanet project (essentially the start of what we know today as the internet), according to Towerdata.

And amazingly, the first email marketing blast was sent in 1978 by Gary Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales. Taking inflation into account, that’s equivalent to about $78.8 million today.

Email still has the highest return on investment per marketing dollar Outlookspent, according to the Data & Marketing Association. And while Facebook, especially, has whipsawed marketers with ever-changing rules about how to reach customers—and how much Facebook will charge for the privilege—with email, a company owns its own lists.

What hasn’t changed; the need to focus on clients and customers!  Know who your ideal clients and customers are, and go after them with a laser-like focus. Describe them, who are they, what are their interests?  Why is your product or service the best option for THEM?

For example:  Marketing @ Work’s clients are small businesses and non-profit organizations that are too small to afford a professional marketing on their staff, but they still need professional but affordable marketing services to grow their businesses. That’s what we provide!

In celebration of our 15th anniversary, we’re offering this free guide “How to Create an Effective Marketing Plan in 6 Simple Steps!”  To get your free copy, click here.

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Beyond Thanksgiving – more November marketing ideas!

Thanksgiving is the most prominent holiday in November, but there are a few others that you can use in creative ways to engage your customers and clients during this holiday season!

November 11 – Veterans Day

Veterans Day Veterans Day honors all who have served our country in war or peace — dead or alive — although it’s largely intended to thank living veterans for their sacrifices.  Use your enail and social media posts to thank all veterans for their service, and add a coupon to your e-newsletter that offers a special discount to veterans on that day or throughout the week!

November 13 – World Kindness Day 

On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness, either as individuals or as organizations.

Tie your business to this day by promoting your dedication to a better world and donating a percentage of your sales to a local nonprofit. Promote your special donation in your e-newsletter and on social media.

November 22 – Thanksgiving

Send a goodwill message to your contacts to thank them for being loyal customers and supporting your small business. Express your appreciation for Thanksgivingthem being a part of your community by emailing an exclusive offer for your contact list.

November 23 – Black Friday

Send targeted emails with offers just for clients and customers.  For retail stores, this could include perks like Black Friday sneak peaks (a look at merchandise that’ll be on sale or a bonus discount for being a valued customer.  For service companies, it could be a discount on an HVAC service, such as a tune-up.  An electrician might offer a discount on a home or business electrical safety inspection. You could also segment your list, and offer an even better deal to customers you haven’t seen for a while.

November 24 – Small Business Saturday

The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how you created your small business or how your family celebrates the holidays.

Follow this link for many more small business holiday marketing ideas. http://bit.ly/2D70eAN

November 26 – Cyber Monday

Cyber Monday 2017 was the largest single day of online shopping in U.S. history, according to CNBC. Digital transactions totaled $16.9 billion, an increase of 16.8% from the year before. And, millennials have become the biggest spenders during the holiday weekend, spending over $400 per person.

Think of Cyber Monday as a digital rush for your website: You might not be able to see the traffic come through your door, but your online shop better be able to handle it!

Your customers or clients will be bombarded with promotions and deals, so you need to compete by making sure you create and follow a social media editorial calendar to ensure that your customers know about your deals!

Here are several other ideas for engaging your customers and clients:

  • Give them something of value:  Use social media and your e-newsletter to ask your followers to post about your company and/or products and services using a hashtag you’ve created for your Cyber Monday promotion.  Make sure your offering is something of real value.
  • Cross-promote with other small businesses and nonprofits — Say you’re a wine shop in downtown Frederick.  Perhaps you could team up with a specialty food store to offer special gift baskets.  Or perhaps shoppers at your retail store could get a discount coupon to another retailer – or a florist or chocolate shop. You could cross-promote in your respective newsletters and social media sites!

Would you like to brainstorm with Marketing @ Work on possible ideas for your business?  Give us a call at 301-696-8886 and we’ll set up a free 45 minute session! That’s our November holiday offer!

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