Category Archives: Marketing plan

Fun ideas to spice up your October marketing

Fall isn’t just about pumpkin spice lattes!  October has a lot of holidays that can be used in your fall marketing!

The first day of October is International Coffee Day.  Yes, it really is a thing! If you’re a coffee shop it’s a great day to promote.  If not, you could celebrate by having a staff person hand out socially-distanced cups of coffee.

October 5 is “Do Something Nice Day.”  Don’t we all need more of that?!   It could be as simple as sending a card, an email or making  a phone call to your customers or clients.

October 5 is also World Teacher’s Day.  Held annually on 5 October since 1994, World Teachers‘ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. Show teachers extra love by offering them special discounts at restaurants, shops, services, etc.  Parents around the world surely value teachers more now than ever.

The first week of October is also Get Organized Week.  During that week you could plan your holiday marketing schedule, and don’t forget Small Business Saturday scrunched in there between Black Friday and Cyber Monday!

October 1- 7 is also Customer Service Week.  Remind your customers that your business is open, and what you’re doing to protect your employees and customers.  If you’re an in-person business, you might offer a bottle of water or some type of pre-packaged treat or giveaway.

National Dessert Day hits on October 14 – a perfect time for restaurants, coffee shops, grocery stores and cupcake shops to offer specials!

As if the desserts weren’t fattening enough, on October 17 we have – wait for it – National Pasta Day!  Restaurants and grocery stores can have a field day with that one!

Make a Difference Day is October 24, and it’s a good time to highlight the good deeds your business and employees do in the community.  Use photos on social media, signage, your website, emails to customers and clients to build good will around your business.

And finally, of course Halloween on October 31! But what will Halloween look like in a pandemic?  Here are a few ideas.

Finally, a tip from Constant Contact – 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)

If you’d like help with your email marketing, social media marketing, contact us! [email protected], 301-514-1102.

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Have you tackled your 2019 marketing plan?

Marketing planLike writing a business plan, creating a comprehensive marketing plan can seem like a big, hairy project that takes forever to accomplish.  But if you break it down into steps, and have your team in on the creative process, you can easily get it done!

Remember, it doesn’t need to be finely honed prose.  Just get everything down on paper in an easy-to-read format!

Click below to get the plan delivered to your inbox!

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What happens in 15 years of marketing ?

In this age of slam-bam, rapidly accelerating changes – a LOT!

Back in 2004, I stepped away from the corporate marketing world to launch my own agency. One of the first things I did was to create a four-color, four- page newsletter to showcase my services.  I had no website.  Not that websites weren’t a thing back then, but most small businesses didn’t have them.

And search engines?  Do you remember Ask Jeeves, Yahoo Search and MSN Old search engineSearch? Google wasn’t yet on the radar of consumers.

All of my work was print – postcards, brochures, ads, etc., and I teamed up with the extremely talented Mary Ann Beane, who continues to do amazing work for M @ W.

And social media? Look at this little gem from the archives:

“Facebook is the second largest social network on the web, behind MySpaceonly MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base.”*

And how about email newsletters – those gems we need to keep “cleaning out” of our inboxes?

The first electronic mail was sent in 1971 by Ray Tomlinson, a programmer working on applications for MIT’s Arpanet project (essentially the start of what we know today as the internet), according to Towerdata.

And amazingly, the first email marketing blast was sent in 1978 by Gary Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales. Taking inflation into account, that’s equivalent to about $78.8 million today.

Email still has the highest return on investment per marketing dollar Outlookspent, according to the Data & Marketing Association. And while Facebook, especially, has whipsawed marketers with ever-changing rules about how to reach customers—and how much Facebook will charge for the privilege—with email, a company owns its own lists.

What hasn’t changed; the need to focus on clients and customers!  Know who your ideal clients and customers are, and go after them with a laser-like focus. Describe them, who are they, what are their interests?  Why is your product or service the best option for THEM?

For example:  Marketing @ Work’s clients are small businesses and non-profit organizations that are too small to afford a professional marketing on their staff, but they still need professional but affordable marketing services to grow their businesses. That’s what we provide!

In celebration of our 15th anniversary, we’re offering this free guide “How to Create an Effective Marketing Plan in 6 Simple Steps!”  To get your free copy, click here.

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