Category Archives: Portfolio

Do You have a Marketing Plan to Start the Summer Strong?

Many businesses focus on Memorial Day promotions, but June holidays also offer a number of opportunities for interesting promotions:

6 D-Day – A day for your business to honor active duty and retired military.

8 Best Friends Day – Give your audience a reason to bring their BFF to your business.

14 Flag Day – Fly an American Flag and offer free flag pins to customers. Restaurants and

bakeries could offer flag-themed desserts.

20 Father’s Day – Lots of opportunities here for restaurants and retailers. And this year you can even take Dad out to a ball game!

20 Summer Solstice – The longest day of the year and the first day of summer! Encourage outdoor activities like picnics, backyard barbeques, winery tours, visits to theme parks and perhaps a zip-lining adventure!

21 International Yoga Day – This is a natural for yoga studios and places that sell yoga gear!

Emails are the best way to promote whatever specials your business is offering!

Ever notice how many emails you get from restaurants on Thursdays or before a big sporting event?

A whopping 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)

If you’d like help with your email or social media marketing, contact us ! [email protected], 301-514-1102.

We’re a Constant Contact Solutions Provider. Click this link and you can try Constant Contact FREE for 60 days!

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Fun ideas to spice up your October marketing

Fall isn’t just about pumpkin spice lattes! October has a lot of holidays that can be used in your fall marketing!

The first day of October is International Coffee Day. Yes, it really is a thing! If you’re a coffee shop it’s a great day to promote. If not, you could celebrate by having a staff person hand out socially-distanced cups of coffee.

October 5 is “Do Something Nice Day.” Don’t we all need more of that?! It could be as simple as sending a card, an email or making a phone call to your customers or clients.

October 5 is also World Teacher’s Day. Held annually on 5 October since 1994, World Teachers‘ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. Show teachers extra love by offering them special discounts at restaurants, shops, services, etc. Parents around the world surely value teachers more now than ever.

The first week of October is also Get Organized Week. During that week you could plan your holiday marketing schedule, and don’t forget Small Business Saturday scrunched in there between Black Friday and Cyber Monday!

October 1- 7 is also Customer Service Week. Remind your customers that your business is open, and what you’re doing to protect your employees and customers. If you’re an in-person business, you might offer a bottle of water or some type of pre-packaged treat or giveaway.

National Dessert Day hits on October 14 – a perfect time for restaurants, coffee shops, grocery stores and cupcake shops to offer specials!

As if the desserts weren’t fattening enough, on October 17 we have – wait for it – National Pasta Day! Restaurants and grocery stores can have a field day with that one!

Make a Difference Day is October 24, and it’s a good time to highlight the good deeds your business and employees do in the community. Use photos on social media, signage, your website, emails to customers and clients to build good will around your business.

And finally, of course Halloween on October 31! But what will Halloween look like in a pandemic? Here are a few ideas.

Finally, a tip from Constant Contact – 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)

If you’d like help with your email marketing, social media marketing, contact us! [email protected], 301-514-1102.

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Beyond Thanksgiving – more November marketing ideas!

Thanksgiving is the most prominent holiday in November, but there are a few others that you can use in creative ways to engage your customers and clients during this holiday season!

November 11 – Veterans Day

Veterans Day honors all who have served our country in war or peace — dead or alive — although it’s largely intended to thank living veterans for their sacrifices. Use your enail and social media posts to thank all veterans for their service, and add a coupon to your e-newsletter that offers a special discount to veterans on that day or throughout the week!

November 13 – World Kindness Day

On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness, either as individuals or as organizations.

Tie your business to this day by promoting your dedication to a better world and donating a percentage of your sales to a local nonprofit. Promote your special donation in your e-newsletter and on social media.

November 22 – Thanksgiving

Send a goodwill message to your contacts to thank them for being loyal customers and supporting your small business. Express your appreciation for them being a part of your community by emailing an exclusive offer for your contact list.

November 23 – Black Friday

Send targeted emails with offers just for clients and customers. For retail stores, this could include perks like Black Friday sneak peaks (a look at merchandise that’ll be on sale or a bonus discount for being a valued customer. For service companies, it could be a discount on an HVAC service, such as a tune-up. An electrician might offer a discount on a home or business electrical safety inspection. You could also segment your list, and offer an even better deal to customers you haven’t seen for a while.

November 24 – Small Business Saturday

The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how you created your small business or how your family celebrates the holidays.

Follow this link for many more small business holiday marketing ideas. http://bit.ly/2D70eAN

November 26 – Cyber Monday

Cyber Monday 2017 was the largest single day of online shopping in U.S. history, according to CNBC. Digital transactions totaled $16.9 billion, an increase of 16.8% from the year before. And, millennials have become the biggest spenders during the holiday weekend, spending over $400 per person.

Think of Cyber Monday as a digital rush for your website: You might not be able to see the traffic come through your door, but your online shop better be able to handle it!

Your customers or clients will be bombarded with promotions and deals, so you need to compete by making sure you create and follow a social media editorial calendar to ensure that your customers know about your deals!

Here are several other ideas for engaging your customers and clients:

Give them something of value: Use social media and your e-newsletter to ask your followers to post about your company and/or products and services using a hashtag you’ve created for your Cyber Monday promotion. Make sure your offering is something of real value.
Cross-promote with other small businesses and nonprofits — Say you’re a wine shop in downtown Frederick. Perhaps you could team up with a specialty food store to offer special gift baskets. Or perhaps shoppers at your retail store could get a discount coupon to another retailer – or a florist or chocolate shop. You could cross-promote in your respective newsletters and social media sites!

Would you like to brainstorm with Marketing @ Work on possible ideas for your business? Give us a call at 301-696-8886 and we’ll set up a free 45 minute session! That’s our November holiday offer!

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