Check out these summer marketing ideas

July 4th fireworks are over and Labor Day is a month and a half away. But there are some lesser-known holidays you can tap into for promotion ideas to beef up sales during these sizzling summer days.

Sunday, July 15, is National Give Something Away Day

What could you give away at your business?  If you’re a restaurant, perhaps an appetizer or desert?  Retail shops could give customers a small but fun item with each purchase.  Professional services like marketing @ Work could give away free advice! Hey, not a bad idea!! In fact, if you call 301-696-8886 or email me and mention that you saw this post on my Facebook, LinkedIn or Blog by July 31, 2018, I’ll give you a free 45-minute consultation!!

July 18 is World’s Listening Day, and this year’s theme of “Future Listening” calls for reimagining a personal and universal future through listening. Participants are encouraged to examine their hopes, dreams, ambitions and fears for the future and reflect on the question, “What does your future sound like?”

What better time to listen to your customers or clients by letting them know you care about their opinions.  Create a short survey on your enewsletter and ask what they think about your business.  What would they like that you’re not currently providing?  What could you do differently or better?

Show your clients some love on National Friendship Day

The first Sunday in August, which this year is the 5th, is National Friendship Day. Reach out to your friends and customers by offering a special on a meal for two, flowers, tasty treats or a friendly home decor item. Think beyond the box with offers on services, as well.

Tuesday, August 21 is Senior Citizen’s Day

Are you a restaurant, service, or business that markets to seniors?  Let them know you appreciate your business by offering them something special.  Last year Bayrunner Shuttle gave away T-shirts to senior passengers.

What are your summer promotion ideas?  Please share them here or on our Facebook page.