Fall isn’t just about pumpkin spice lattes! October has a lot of holidays that can be used in your fall marketing!
The first day of October is International Coffee Day. Yes, it really is a thing! If you’re a coffee shop it’s a great day to promote. If not, you could celebrate by having a staff person hand out socially-distanced cups of coffee.
October 5 is “Do Something Nice Day.” Don’t we all need more of that?! It could be as simple as sending a card, an email or making a phone call to your customers or clients.
October 5 is also World Teacher’s Day. Held annually on 5 October since 1994, World Teachers‘ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. Show teachers extra love by offering them special discounts at restaurants, shops, services, etc. Parents around the world surely value teachers more now than ever.
The first week of October is also Get Organized Week. During that week you could plan your holiday marketing schedule, and don’t forget Small Business Saturday scrunched in there between Black Friday and Cyber Monday!
October 1- 7 is also Customer Service Week. Remind your customers that your business is open, and what you’re doing to protect your employees and customers. If you’re an in-person business, you might offer a bottle of water or some type of pre-packaged treat or giveaway.
As if the desserts weren’t fattening enough, on October 17 we have – wait for it – National Pasta Day! Restaurants and grocery stores can have a field day with that one!
Make a Difference Day is October 24, and it’s a good time to highlight the good deeds your business and employees do in the community. Use photos on social media, signage, your website, emails to customers and clients to build good will around your business.
And finally, of course Halloween on October 31! But what will Halloween look like in a pandemic? Here are a few ideas.
Finally, a tip from Constant Contact – 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email! (Source eMarketer)
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