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Here’s How to Improve Your e-newsletter’s Open Rate

The best day of the week and time to send your e-newsletter for higher open rates varies wildly.
Constant Contact, the top-rated e-newsletter and email marketing program, provided these industry trends as of December, 2016.
Business TypeDay of Week to send e-newsletterTime of Highest Open Rate (Local Time)
Accommodations (ex. hotel, inn, B&B, campgrounds)Monday11:00 a.m.
AccountantFriday2:00 p.m.
Animal ServicesWednesday9:00 a.m.
Art, Culture, Entertainment (ex. galleries, museums, musicians, theatre, film, crafts)Tuesday1:00 p.m.
Automotive ServicesMonday5:00 a.m.
Child Care ServicesThursday10:00 a.m.
Civic/Social Membership (ex. associations, chambers, clubs)Tuesday2:00 p.m.
Consultant, Training (ex. marketing, management)Wednesday6:00 a.m.
Education – Primary/Secondary (ex. elementary, middle, and high schools)Tuesday12:00 p.m.
Education – Higher Education (ex. colleges, universities, trade schools)Sunday12:00 p.m.
Financial AdvisorWednesday6:00 a.m.
Fitness Center, Recreation (ex. yoga studio, bowling alley, gym)Friday1:00 p.m.
Fitness/Nutritional Services (ex. personal trainer, wellness coach)Wednesday9:00 a.m.
Government Agency or ServicesTuesday8:00 a.m.
Health & Social Services (ex. hospital, elder care, adoption services)Tuesday11:00 a.m.
Health Professional (ex. physician, dentist, chiropractor)Friday4:00 a.m.
Home & Building Services (ex. construction, HVAC, landscaping, design)Thursday8:00 a.m.
InsuranceThursday11:00 a.m.
Legal ServicesMonday2:00 a.m.
Manufacturing and DistributionTuesday5:00 a.m.
Marketing, Advertising, Public RelationsMonday10:00 a.m.
OtherWednesday11:00 a.m.
Other – Non-profitMonday10:00 a.m.
Personal Services (ex. dry cleaning, photography, housekeeping)Sunday6:00 a.m.
Professional ServicesTuesday8:00 a.m.
PublishingMonday6:00 p.m.
Real EstateMonday5:00 a.m.
Religious OrganizationFriday7:00 a.m.
Restaurant, Bar, Cafe, CatererSaturday7:00 p.m.
Retail (ex. brick and mortar and online)Tuesday7:00 a.m.
Salon, Spa, Barber (ex. nails, tanning)Monday8:00 a.m.
Technology (ex. web developer)Thursday11:00 a.m
TransportationSunday10:00 a.m.
Travel and Tourism (ex. limo driver, tour guide, reservations)Tuesday12:00 p.m.

Your contact list is unique and getting to know the habits of your contacts can help get your e-newsletter in front of your contacts when they’re most likely to check their email.

Example: When a career counselor realized her audience reads her e-newsletter after work hours, she tried sending at 6 pm instead of 11 am. Her open rates increased because her emails appeared at the top of her contacts’ inboxes when they got home.

Marketing @ Work is a Constant Contact Solution Provider.  If you’d like more information on how to get started with e-mail marketing, or insights on improving your open rate, contact me at 301-696-8886 or [email protected]

 

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