Here’s How to Improve Your e-newsletter’s Open Rate

The best day of the week and time to send your e-newsletter for higher open rates varies wildly.
Constant Contact, the top-rated e-newsletter and email marketing program, provided these industry trends as of December, 2016.
Business Type Day of Week to send e-newsletter Time of Highest Open Rate (Local Time)
Accommodations (ex. hotel, inn, B&B, campgrounds) Monday 11:00 a.m.
Accountant Friday 2:00 p.m.
Animal Services Wednesday 9:00 a.m.
Art, Culture, Entertainment (ex. galleries, museums, musicians, theatre, film, crafts) Tuesday 1:00 p.m.
Automotive Services Monday 5:00 a.m.
Child Care Services Thursday 10:00 a.m.
Civic/Social Membership (ex. associations, chambers, clubs) Tuesday 2:00 p.m.
Consultant, Training (ex. marketing, management) Wednesday 6:00 a.m.
Education – Primary/Secondary (ex. elementary, middle, and high schools) Tuesday 12:00 p.m.
Education – Higher Education (ex. colleges, universities, trade schools) Sunday 12:00 p.m.
Financial Advisor Wednesday 6:00 a.m.
Fitness Center, Recreation (ex. yoga studio, bowling alley, gym) Friday 1:00 p.m.
Fitness/Nutritional Services (ex. personal trainer, wellness coach) Wednesday 9:00 a.m.
Government Agency or Services Tuesday 8:00 a.m.
Health & Social Services (ex. hospital, elder care, adoption services) Tuesday 11:00 a.m.
Health Professional (ex. physician, dentist, chiropractor) Friday 4:00 a.m.
Home & Building Services (ex. construction, HVAC, landscaping, design) Thursday 8:00 a.m.
Insurance Thursday 11:00 a.m.
Legal Services Monday 2:00 a.m.
Manufacturing and Distribution Tuesday 5:00 a.m.
Marketing, Advertising, Public Relations Monday 10:00 a.m.
Other Wednesday 11:00 a.m.
Other – Non-profit Monday 10:00 a.m.
Personal Services (ex. dry cleaning, photography, housekeeping) Sunday 6:00 a.m.
Professional Services Tuesday 8:00 a.m.
Publishing Monday 6:00 p.m.
Real Estate Monday 5:00 a.m.
Religious Organization Friday 7:00 a.m.
Restaurant, Bar, Cafe, Caterer Saturday 7:00 p.m.
Retail (ex. brick and mortar and online) Tuesday 7:00 a.m.
Salon, Spa, Barber (ex. nails, tanning) Monday 8:00 a.m.
Technology (ex. web developer) Thursday 11:00 a.m
Transportation Sunday 10:00 a.m.
Travel and Tourism (ex. limo driver, tour guide, reservations) Tuesday 12:00 p.m.

Your contact list is unique and getting to know the habits of your contacts can help get your e-newsletter in front of your contacts when they’re most likely to check their email.

Example: When a career counselor realized her audience reads her e-newsletter after work hours, she tried sending at 6 pm instead of 11 am. Her open rates increased because her emails appeared at the top of her contacts’ inboxes when they got home.

Marketing @ Work is a Constant Contact Solution Provider.  If you’d like more information on how to get started with e-mail marketing, or insights on improving your open rate, contact me at 301-696-8886 or [email protected]


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