Why email marketing? Because it works!
- For every $1 spent on email marketing, the average ROI is $42
- Emails get delivered more than 90% of the time while Facebook posts reach just 2% of fans
- 51% of people read their emails on a mobile device
- 64% of people open an email because of the subject line
- Targeted personalization increases engagement
So often clients will say to me “I hate getting all of those emails. I don’t want to bug people by sending emails about my business.”
My answer is that you need to send people information they want to receive! For example, if you’re a customer of a certain restaurant, you want to get emails from them because they may contain a discount deal for the upcoming weekend!
Most of the people on the email list are small business owners, managers, or salespeople. They like to know about marketing, so I send them solid marketing information.
I also do email marketing, or e-newsletters, for many of my clients. Rather than just write about their products or services, I do some research and include interesting information about travel and events (for Bayrunner Shuttle), or about which specialty items people remember most (for Custom Imprints).
Similarly, e-newsletters from my two college consultants, Klaar College Consulting and Launching College Success, contain valuable information about college admissions and applications. Because of this extra effort, my clients’ emails have a much higher than average open rate!
As a Certified Constant Contact Solutions Provider, I stay up-to-date on all of the latest and greatest techniques and features to help ensure the highest delivery rate and open rate for our clients.
We offer several levels of services:
- We can set up your account and template and create your e-newsletters for you.
- Offer a discount on your account, and You create and send your own newsletters.
- Additionally, we can provide you with personalized training on how to maximize your results with Constant Contact.
Call us today to discuss how e-newsletters can help you stay in front of your clients and potential clients! 301-696-8886.
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