Why email marketing?  Because it works!

  • For every $1 spent on email marketing, the average ROI is $42
  • Emails get delivered more than 90% of the time while Facebook posts reach just 2% of fans
  • 51% of people read their emails on a mobile device
  • 64% of people open an email because of the subject line
  • Targeted personalization increases engagement

So often clients will say to me “I hate getting all of those emails.  I don’t want to bug people by sending emails about my business.”

My answer is that you need to send people information they want to receive!  For example, if you’re a customer of a certain restaurant, you want to get emails from them because they may contain a discount deal for the upcoming weekend!

Most of the people on the email list are small business owners, managers, or salespeople. They like to know about marketing, so I send them solid marketing information.

I also do email marketing, or e-newsletters, for many of my clients. Rather than just write about their products or services, I do some research andBayrunner Shuttle include interesting information about travel and events (for Bayrunner Shuttle), or about which specialty items people remember most (for Custom Imprints).

Similarly, e-newsletters from my two college consultants, Klaar College Consulting and Launching College Success, contain valuable information about college admissions and applications. Because of this extra effort, my clients’ emails have a much higher than average open rate!

As a Certified Constant Contact Solutions Provider, I stay up-to-date on all of the latest and greatest techniques and features to help ensure the highest delivery rate and open rate for our clients.

We offer several levels of services:

  • We can set up your account and template and create your e-newsletters for you.
  • Offer a discount on your account, and You create and send your own newsletters.
  • Additionally, we can provide you with personalized training on how to maximize  your results with Constant Contact.

Call us today to discuss how e-newsletters can help you stay in front of your clients and potential clients! 301-696-8886.

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