Why email marketing?  Because it works!

  • For every $1 spent on email marketing, the average ROI is $42
  • Emails get delivered more than 90% of the time while Facebook posts reach just 2% of fans
  • 51% of people read their emails on a mobile device
  • 64% of people open an email because of the subject line
  • Targeted personalization increases engagement

So often clients will say to me “I hate getting all of those emails.  I don’t want to bug people by sending emails about my business.”

My answer is that you need to send people information they want to receive!  For example, if you’re a customer of a certain restaurant, you want to get emails from them because they may contain a discount deal for the upcoming weekend!

Most of the people on email list are small business owners, managers or salespeople.  They like to know about marketing, so I send them solid marketing information.

I also do email marketing, or e-newsletters, for many of my clients.  Rather than just write about their products or services, I do some research andBayrunner Shuttle include interesting information about travel and events (for Bayrunner Shuttle), or about which specialty items people remember most (for Custom Imprints).

Similarly, e-newsletters from my two college consultants, Klaar College Consulting and Launching College Success, contain valuable information about college admissions and applications. Because of this extra effort, my clients’ emails have a much higher than average open rate!

As a Certified Constant Contact Solutions Provider, I stay up-to-date on all ofCertified logo the latest and greatest techniques and features to help ensure the highest delivery rate and open rate for our clients.

We offer several levels of services:

  • We can set up your account and template and create your e-newsletters for you.
  • Offer a discount on your account, and You create and send your own newsletters.
  • Additionally, we can provide you with personalized training on how to maximize  your results with Constant Contact.

Call us today to discuss how e-newsletters can help you stay in front of your clients and potential clients! 301-696-8886.

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