Timing is key in social media

We’ve all heard the old adage that “timing is everything.”  And that’s true regarding posting on social media, as well. So what’s the best day/time? Here’s some advice from social media experts Edgar and Neil Patel:

Facebook – Shelf life of 5 hours

With it’s changing algorithms forcing businesses to use more paid adsFacebook icon in order to get seen, it’s tempting to give up on it. But it’s still the giant social media platform, with more than 2 billion users. And, the average user spends 50 minutes/day on Facebook!
Neil Patel found that the best time to post on Facebook for engagement (getting people to Like, Share etc.) is early afternoon. Posts done at 1 p.m. received the most shares, while those that popped up around 3 p.m. get the most clicks.
Use Facebook’s handy Schedule feature to time your posts.

Twitter – Shelf life of 18 minutes

Twitter is a busy landscape, so you want to be posting frequently. Twitter iconSharing is an easy way to do that, but you want to save your newest/most valuable content during the optimal time – which is 12 p.m. – 3 p.m., Monday – Friday, according to Hubspot.
To maximize link clicks you can post anytime from 12 noon to 6 p.m. Like Facebook, Wednesdays are a busy day, especially from 5 p.m.- 6 p.m.
some studies say between 9 a.m. – 6 p.m., Monday – Thursday. But, several studies found early birds are busy between 5 a.m. – 6 a.m.

LinkedIn – Lifespan of 24 hours

As a professional networking website, LinkedIn is most engaging during the LinkedInweek, and a study shows that Tuesday – Thursdays are the best days to post. A TrackMaven study of 17.5 million social media posts found that 9 a.m. on Wednesdays is the best time to post. Analytics company AddThis looked at data from 14 million users and found that the most Clicks and Shares happen between 10 a.m. – 11 a.m. on Tuesdays.

Instagram – Experts disagree, with estimates of 2 – 24 hours

Instagram does its own thing, with its own algorithm. They reorder posts based on timelines and previous engagement with the brand, among other Instagramfactors.
So, it’s best to experiment and find the best time to post for your brand. Instagram is one of the most engaged social media platforms, with 35% of users looking at their feeds multiple times a day.
Engagement tends to be higher during the week – some studies say between 9 a.m. – 6 p.m., Monday – Thursday. But, several studies found early birds are busy between 5 a.m. – 6 a.m.

Pinterest – Years!

That means that you can create a pin, and it’s still searchable, and used and re-pinned two years later. Unlike other platforms, Fridays Pinterest iconand Saturdays may be the best times to pin, says social media scheduling platform CoSchedule. This makes sense, since people often use Pinterest to plan projects (and weekends are a good time to plan for the coming weeks).
Times of the day are vastly different, too:
  • 8–11 p.m. with a 9 p.m. peak
  • 2–4 a.m. and 2–4 p.m.
  • 1–3 p.m.
If this seems like a lot to keep track of – it is! Experts agree that it’s best to focus on several platforms and do a good job with them before expanding your horizons.
You can also utilize social media scheduling platforms like Edgar and CoSchedule https://qa.eclincher.com/blog/social-media-management-marketing-tools.
If you’d like help in getting started, or assistance in creating that vital Social Media Editorial Schedule, give me a call at 301-514-1102 or by emailing me.

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